7up Fido Campaign

Building on the success of the 7up campaign and design work, we brought back an iconic part of the brand’s history and partnered with Fido Dido. Looking for ways for Fido to interact with our updated world, but still finding ways to interact between what’s real, what’s imaginary, and how only he can reach across both worlds to ensure we all relax and remember to chill.

The campaign came to life across full visual language development, a limited edition packaging program, brand activations, painted murals, and through various digital & social channels.