IZZE Global Launch

Building a global brand on a simple premise of celebrating being in-between. A healthier sparkling beverage, targeted at the younger teen generation, Izze celebrates the time in your life where you’re still just trying to figure it all out. Izze is a sorta soda, a sorta juice, a sorta sparkling water. It’s a flavorful blend of bubbles, and a combination of natural fruit flavors.

I partnered with a number of agencies to develop unique global packaging across a variety of packaging types and configurations, visual language, brand identity, product & lifestyle photography, experience playbook for global activation, and licensing & merchandise.