7up Lemon Lemon

Working to push the global 7up brand equity beyond the traditional, the Lemon Lemon brand was created. Based on the strategic positioning, the brand and visual language were designed as a nod to 7up’s heritage, while also pushing it to a contemporary space for urban millennials. Lemon Lemon is a bubbly reminder to escape to a natural, more relaxed place. Be outdoors, under the sun, in the breezy open air with your closest friends. Talking instead of typing. Friends instead of screen names. Laughing out loud, not LOLs. Our noses shouldn’t be in our phones. They should be smelling the roses (and the lemons).