Intuitive

The amount of work over the years for this amazingly innovative company spans all aspects of branding. I was brought onto the team in the early stages of transition to help differentiate, codify, and establish the brand. Across a wide team of writers, strategists, designers, illustrators, and agency partners, we were able to help the leader in robotic assisted surgery define who they are. The work shown is nowhere near exhaustive. I was involved from a strategic and executional standpoint, in everything from naming, packaging, brand development, design, illustration, creative direction, campaigns, animations, brand films, to partnering with other design functions to have a consistent and cohesive brand story.