7up Mix

With classic lemon-lime flavor, 7up works incredibly well globally in mixology. I was able to work with the team in China to develop a unique identity and visual language for how recipes could come to life. The creation of these assets led to a unique recipe book, brand partnerships, and a number of social videos.

Rather than stick to the core 7up green color, we pushed the color cues to be brighter, fresher, and tied more to the ingredients found within the cocktails.