7up Vintage

Building on the iconic nature of the 7up brand, we partnered with different global illustrators to create illustrations based on the brand’s history across the decades. Primarily a campaign driven by the packaging, the visuals came to life across a number of different activations, digital & social content, and licensing opportunities.

Timed to coincide with the broader 7up brand refresh, the campaign leveraged the illustrative visual language to feel as a natural extension.