The Harvard Campaign

Partnering with The Propeller Group, I was able to be an integral piece in developing a visual identity, campaign, and design system for Harvard University. This campaign was implemented across a number of different colleges throughout the University, and allowed flexibility to be applied to a number of different needs and initiatives.

We used on-campus photography of the students, student life, faculty & employees, and details of the campus, to be the highlight of the campaign. Helping recipients of the campaign materials to understand how their donations would be used, and how it can have real impacts in the life of the students.