MiT Campaign for a Better World

I partnered with Propeller Group to create an identity for MIT’s multi-year fundraising campaign, that would encompass multiple schools within the University. A comprehensive campaign identity system was created to bring this project to life.

We designed the identity for the overarching campaign to augment MIT’s existing brand mark, adding a set of parenthesis, derived from a perfect circle around the globe. The concept relating back to mathematics, multiplying what is inside the parenthesis, by what is outside, and benefiting the entire world. The parenthesis became a unifying mark for the campaign, while also employing cutout circles to reinforce how we are all interconnected in this world.